One summer, when I was home from college, I spent a night digging through my dad’s vinyls. In the liner notes of one of the records was a poem written by Andy Wickham, describing the experience of recording the album. When I got to a certain line, everything stopped, and all I could do was read it over and over:

“And you shouldn’t sell emotions unless they’re honest.”

I’ve carried that line with me every day since.

When I create something, I like to make it honest, memorable, and with all my heart.

Life’s too short to do anything else.